7. Artificial Intelligence (AI)
As we enter 2023, we continue to see the impact of the pandemic on the financial services industry as digitization trends accelerate around the world. This has influenced financial trends such as the use of artificial intelligence and analytics as essential tools for the success of digital banks. Traditional banks are now recognizing the importance of these technologies and have started adopting them in their operations. One of the main areas in which AI and analytics are being used is collecting and analyzing customer data. This data helps banks better understand users’ spending habits and preferences, enabling the creation of more personalized banking offers. As we look to the future, customers’ need for this type of personalization is expected to increase as they continue to demand personalized banking services that meet their needs and preferences.
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