Considering Failed Strategies
Can you think of a strategic initiative that held a great deal of promise but failed to achieve its intended results? This might be something you’ve learned about through the news or through your own network or experience. If one doesn’t come to mind, please spend a few minutes reviewing some of the following publications to locate an example: The Wall Street Journal, The Economist, Bloomberg Business Week, Forbes, Wired, and Harvard Business Review.
Please describe this failed strategic initiative. What were some of the factors that you believe were responsible for derailing this initiative’s success?