Search the Internet for an example of supplier development.
A. What motivated the buyer to invest in the supplier?
B. Was the effort successful—or not?
C. What were the keys to success? Or, what caused the failure?
Now, compare the concept of supplier development to General Electric’s program called, “At the Customer, For the Customer.”
A. What are the similarities between supplier and customer development?
B. Which is the riskier strategy to building a strong and loyal team—
C. Which one can help you win tough competitive battles? And Why?