Watch the Nike Air movie, answer the questions below and submit an APA formatted paper. 
Rubric

1) Which of Sonny’s research activities cannot be replicated or replaced by data or information systems? 
2) What was it about Sonny that couldn’t be understood on a resume’? 
3) At the beginning of the movie the marketing team uses a white board to talk about potential clients (NBA player) what might that discussion look like today using a marketing information system? 
4) Nike’s CEO and Sonny have a conversation about the companies losses. How might Sonny justify more spending if he had a marketing information system? 
5) What type research did Sonny do by talking to the cashier in the food mart? How would a marketing information system enhance the process and impact results? 
6) Think about the scenes where the shoe engineer designs the first Air Jordon shoe. What might product development look like on a modern system today?” 
7) What does a risk management system do? Describe its processes? 
8) As a marketing manager or executive, would you trust an AI or marketing information system to make the final decision on a product launch?