This case introduces Exel plc; a global third-party logistics provider.  This case study discusses its relationship with Haus Mart, a leading retailer in Germany.  Exel plc, though successful at the time with Haus’ private labels flow and storage from factories in Turkey to stores in Germany, Exel plc management thought that the company could add even more value.  Though defunct in 2016, answer the questions below with the mindset of “What could Exel have done different?
Students will analyze Exel plc supply chain management decisions and answer the following questions:
How is value added in supply chain management through better planning versus better execution?
Why do companies outsource freight management and contract logistics to third-party logistics providers (3PLs)? Why do 3PLs perform these activities better?
How would a deep understanding of supply chain execution and stronger capabilities in execution allow companies to make better supply chain planning decisions? Please be specific. For example, how would a better understanding of execution lead to better inventory-management decisions?
Should Exel move into joint planning with Haus Mart?
What do you think went wrong and what would you suggest differently?
Assignment details:
In no more than seven (7) pages, MLA Style, critique Exel plc.
Within the paper, students must demonstrate knowledge and critical thinking of supply chain management, third-party logistics (3PLs), outsourcing, execution and inventory-management.