The final project for this course is the creation of an opportunity analysis plan. The main purpose of this project is to thoroughly evaluate a business idea at the early stages of development, which is often where many of the challenges exist. In this milestone, you will submit a market research paper containing details on your business idea, including the target market and industry it will serve. The assignment should include four sections: brief introduction, industry and economic sector, target market, and company. This assignment will be graded separately using the Milestone One Rubric. Feedback should be applied to the final project. This assignment will be due in Module Two.
Directions
The market research paper should address the following four main elements:
Brief Introduction: Briefly describe your business idea, the problem it seeks to solve, and what position it will take.
Description of Industry and Economic Sector: What will be the main competition? For what trends will your business be positioned? Provide the results of your research.
Evaluation of the Target Market: What gap is your company positioned to fill? Provide the results of your research.
Company Overview: Include the results of your deficit analysis to provide a well-rounded look at your new company’s capabilities.
Specifically, you must address the following rubric criteria:
Market Research: Include all of the main elements and requirements and cite multiple examples to illustrate each element.
Research: Incorporate many scholarly resources effectively that reflect the depth and breadth of research.
Inquiry and Analysis: Provide in-depth analysis that demonstrates a complete understanding of multiple concepts.
Critical Thinking: Draw insightful conclusions that are thoroughly defended with evidence and examples.
What to Submit
The market research paper must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirement: 2–3 pages.