The Chase is a brief report, with no pre-defined structure by design – ie, the focus and style is your decision. As per the syllabus, “focus on quality, not quantity; demonstrate knowledge as well as critical and original thinking about the course topics. If applicable, students are welcome to use personal experience for this exercise”.
Points you should be paying attention to:
Incorporating concepts from the course – in 2 pages, you will only be able to use some. Mention/incorporate the concepts as relevant, based on the company’s reality and your chosen approach.
Analysis – you do not just throw facts or copy information, you also analyze it and evaluate it when needed.
Presentation and writing quality – as in any report, you should be clear and engaging.
If you are using external sources (includig Chat GPT or similar) please remember to mention it in some format (footnotes, bibliography etc.) – if you are using many you can use an additional page to reflect those. Interviewing the entrepreneurs or someone related to the company is a very valuable resource to – should you have the chance; remember to mention it if you do it.