Strategic Management
‘Think Big’ At Tentacle Outdoor
Ltd Study Case Report
Assessment requirements:
Imagine you are a successful
corporate development consultant and the new Managing Directors of TENTACLE
Outdoor Ltd. ask you to provide strategic advice to the company. One of your
first tasks is to design an innovation plan. Apply Tidd
and Bessant´s simplified model of the innovation process to develop:
• a new product: High-quality camping
sleeping pad waterproof, insulated and self-inflated
Argue comprehensibly which
activities and measurements (KPIs) need to be implemented.
The innovation plan should
consist of the following:
• The identification, definition,
and brief description of the innovation
• The intended target customer
group/market segments
• The ecosystem (partnerships,
alliances, acquisitions) needed to develop and deliver the innovation
• A technology (innovation)
roadmap
• An overview of potential
synergies
• The potential risks and how
these can be mitigated
• A conclusion with a short
summary and recommendations outlining the considerations TENTACLE Outdoor Ltd
should take in their innovation strategy The Managing Directors have a short
attention span, they do not want a lecture on theory in detail. They need to
know the facts from the field and therefore the report must contain the most
important information so that they can evaluate the above points and make
strategic decisions. Your assignment paper should be professionally structured
including a table of contents with page numbers, and references. You might
insert tables, graphics, or illustrations.
Please note: Theory should be
applied specifically to the service to demonstrate understanding. Simply
explaining theory is not sufficient.
Refrain from copying and pasting
content from the web, but instead summarise information effectively.
Work to do:
a.     
PESTEL-Analysis Create a PESTEL-Analysis for
each of TENTACLE’s Target Countries/Regions. These are the Republic of Ireland,
Northern Ireland, Scotland, England, Wales, the British Channel Islands, and
the Isle of Man.
b.     
SWOT-Analysis Answer the following questions and
display the answers clearly according to the following template: • What
external factors are there? (Opportunities V Threats) • How do these external
factors affect the company? (Changes in the market, in the technological,
social and / or ecological environment)
• What internal factors are there? (Strengths V
Weaknesses)
• How do these internal factors affect the company?
(Internal organizational processes, product quality, staff qualifications etc.)
What changes in the organisational structure are imperative based on the
analysis?
c.     
VRIO-Analysis Examine TENTACLE’s business for
competitive advantage.
• What is valuable?
• What is unique?
• What’s not to imitate?
• What distinguishes our organisation from others?
Range the core competencies in the featured Matrix.
d.     
d1. Goal setting
Define at least 2 goals in
each of the following categories to be used for TENTACLE’s strategy
development.
1.     
Finance
• Revenue: Total revenue, Geographic Sales
• Income: Gains / losses; Region results; Profit
margins (return on assets)
• Equity/financing: equity ratio; loans; financial
results
2.     
Customers / Market
• Strategic positioning: pricing policies; product
quality
• Competitiveness: corporate image; market barriers;
market knowledge
3.     
Internal Processes
• production: utilization; production/ prime costs
• skills and motivation of employees; hires/layoffs