Overview:
This case illustrates several ways in which Southwest Airlines utilizes the four main
building blocks of competitive advantage: efficiency, customer responsiveness,
innovation, and reliable quality. 
Instructions:
You will need to review the Southwest Airlines case study at the end of Chapter 3 in the
textbook and answer the following questions: Text book 
Strategic Management: Theory & Cases: An Integrated Approach
Charles Hill
• What is the link between Southwest Airlines’ business model, strategy,
competitive advantage, and profitability? 
• What are Southwest Airlines’ distinctive competencies, resources, and
capabilities to make it happen? 
• How will the Southwest Airlines competitive advantage be maintained in the
future?
Requirements: 
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions. 
• Focus on the quality of writing and content. 
• Use APA format with a title page, in-text citations, and references. Abstract not
required. The title page, reference page, and appendices are excluded in page
length requirement.
• Research and cite at least two credible sources in APA format. 
youtube videos
Southwest Airlines: Our Purpose and Vision (youtube.com)
Southwest Airlines Customer Service Agent drives hours to return a pair of shoes (youtube.com)