Over the last seven weeks your work has focused on understanding the basic marketing principles found in the American business system. You have explored the concepts of marketing research, marketing segmentation, target marketing, consumer and industrial buying behavior, product development, channel strategy, promotional strategies, pricing issues, international marketing, and related topics. Now that you have completed this work, you are able to:
Define advertising
Relate the role of Integrated Marketing Communication (IMC) in the marketing process.
Correlate the components of the communication process in terms of source, message, and channel factors.
Distinguish the elements of advertising and how advertising fits into the marketing mix.
Analyze the strengths and weaknesses of the various media used in advertising.
Determine the steps in building an advertising campaign.
Students have engaged in readings, weekly assignments, discussions, and quizzes to ensure that you understand and appreciate the basic advertising principles used by businesses today. As the last assignment for this class, students will prepare a final reflection on this class. To help you understand this assignment, begin by watching this video.

DIRECTIONS FOR THE BUSINESS COMMUNICATION FINAL REFLECTION:
Reflect upon your experiences, thinking and learning in this class. Prepare a reflection answering the following themes, as discussed in the video. The reflection should be between 500 – 750 words.
What were you most proud of in this class experience?
What assignment helped you best understand advertising concept(s)? Why?
Where did you encounter struggles within this class, and what did you do to deal with it?
What is one unexpected marketing strategy or challenge you learned in this class. Who might benefit most from what you’ve learned? How will you share this with them or use it to help them?
How did you grow as a advertising/marketing student during this time? (Think about what you learned about yourself – your skills, your study habits, your knowledge, your mindset, etc.)
After completing this class and reflecting upon what you have learned, what advertising/marketing skill or concept are you most confident about now and how will that skill or concept impact you in the future?