In this progress report, you are expected to write about your chosen company’s marketing strategies, current marketing practice, market share comparison with its major competitors, and/or any other marketing related analysis.
If your company has engaged with CIS in its website/app/daily operation, wirte a review on what type of CIS it is and how it helps the company to grow business. If CIS is not applicable to your chosen company, just skip this part.
You also need to analyze two recent events(within 12 months), one from macro level and one from micro level, that either positively or negatively affected the company’s current performance. The report needs to be analytical, instead of descriptive press releasing style.
MLA is not required for this progress report, but proper citations are strongly recommended since it will help with your final report.
1-2 pages.
Presentation: Slides to preview the information in the above report (Summary)
Slide1: Marketing strategy
Slide2: Marketing practice
Slide3: Marketing performance, e.g. market share comparing with major competitors.
Slide4: CIS (if applicable)
Slide5: Macro level event (within 12 months)
Slide6: Micro level event (within 12 months )
Comments from Customer
McDonald’s is the company