In this assignment, you will develop a comprehensive marketing promotional plan for your businesses elected product or service. Drawing upon marketing principles, strategies, and tactics, you will create a strategic promotional campaign aimed at increasing brand awareness, generating leads, and driving sales. Through this assignment, you will gain practical experience in devising effective promotional strategies and executing marketing campaigns.
This assignment offers an opportunity for you to apply marketing principles and concepts to develop a strategic promotional plan. By creating a comprehensive marketing campaign, you will enhance your skills in strategic planning, creative execution, and performance evaluation in the context of real-world marketing scenarios.
Develop Key Messages: Develop key messages and value propositions that resonate with your target audience(s). Clearly articulate the unique selling points and benefits of your product/service to communicate compelling reasons for customers to engage with your brand.
Select Promotional Channels: Choose the appropriate promotional channels and tactics to reach your target audience(s) effectively. Consider a mix of traditional and digital marketing channels, including advertising, public relations, social media, email marketing, content marketing, influencer partnerships, and events.
Create Promotional Materials: Develop creative and impactful promotional materials to support your campaign. This may include advertisements, social media posts, email newsletters, blog articles, videos, infographics, flyers, brochures, and other collateral tailored to each chosen channel.
Set Budget and Timeline: Determine the budget and timeline for your promotional campaign. Allocate resources strategically to maximize the impact of your promotional efforts while staying within budget constraints. Establish clear deadlines for each phase of the campaign to ensure timely execution.