Format: Report/ poster 
Target Audience:  Client – Apple
Resources: 
Beats by DreLinks to an external site.
Marketing Issue 
While incredibly fashionable and popular during the introductory and growth stage of the product lifecycle, Beats by Dre have now been in the maturity stage for a while. As such, there are multiple issues around growth development and subsequent profit. So much so, Apple, the owner of Beats by Dre are considering getting rid of Beats by Dre all together.   
Task specifics
Calling on the elements of the 4Ps, suggest specific ways Beats by Dre can continue operating successfully despite the issues associated (e.g., established competitors in market) with being in the maturity stage.
Make sure your response is innovative, the client, Apple are always looking for innovative solutions.
Based on what you developed above, justify whether you think Apple should keep Beats by Dre or get rid of them.
Budget: $2 Million AUD
Task details
Word count: 1 page
Value: 7.5%
Layout: Use the 1 page as you wish, but remember professionalism is key, especially if going to a client
Submit via Turnitin 
Key advice
We have spoken about the 4P flow-on effect. You need to consider this.
We are looking for a degree of “out of the box” thinking here. Churning out ChatGPT ideas won’t get you far (I’d insert a yawning emoji here if I could).