For this draft you will write 1-2 pages related to content in this module that provides an idea of the direction your final paper will take.
A general outline. This does not have to be an organized paper and can simply be bullet points. However, remember that the more complete your drafts are.
List of outside sources—this will indicate the nature of the sources you are using to solidify your ideas
You will create your own sport product. This could be anything from the participation sport, spectator sport, or SASS categories, but it must be a new and original idea. A description of your product and whether it is an item, a spectator sport, or a participation sport, which marketing domain(s) your product fits into, the target market, and your general pricing and distribution ideas.
A description of your product 
Is it an item, a spectator sport, or a participation sport?
What is its purpose? 
What are your goals for this product? What are the features and benefits of each product offering?
What is the brand name? What is the logo/imagery associated with the brand? What is the rationale for the name/logo selection?
Which domain(s) your product fits into?
General pricing and distribution ideas
How much is the product?
Which method is used for establishing a price: going rate, demand-oriented, or cost-based?
Is there a product that could be compared price wise?
Where is this product available? Why?
How are facility locations chosen?  Is the site accessible to the target markets?  Is it visible to the target markets?
Are members of the target market willing and able to travel some distance to buy the product?
A extensive look into the target market
Who? What? When? Where? Why? How?