Econ 2010 ePortfolio Project
STEP ONE: Firm analysis (Chapters 1 and 2) –8 points
Choose a public company and write a company profile in regard to it. The profile should        include a brief company history, where they operate, what good or service they produce,     what the market cap of the company is. Include one credible source where you gathered     this information. 
STEP TWO: Consumer demand (Chapters 3 and 4) –8 points
What factors would favorable shift demand of this good or service. What potential negative events may shift demand left?
STEP THREE: Elasticity (Chapter 19) – 8 points
How dramatic would you predict the change in demand if the price of your good or service rose? Why?
STEP FOUR: Firm Costs (Chapter 22) – 8 points
What fixed costs and variable costs would this firm have?
STEP FIVE: Market Structure (Chapters 23 -26) – 10 points
What market structure is this firm likely in? What are complements to the goods produced? What substitutes exists? What potential competition does this firm face?
STEP SIX: Potential conflicts (Chapter 29) – 8 points
What potential negative externalities exist within this firm? Do you think any government intervention should be used to regulate how goods are made or distributed?
TOTAL 50 points
Course Text Books:
Economics Today: The Micro View (Twenty First Edition). By Roger LeRoy Miller.
&
Subscription to Pearson MyEconLab. This is found on the modules link and utilizes inclusive access.
Optional:
Student subscription to the Wall Street Journal or the Economist.