Assume that you work as a marketing manager for a multi-national commercial bank in Shanghai, China. The bank has been developing a “bond fund” which invests in corporate bonds, with 40% of the fund investing in oversea corporate bonds and 60% in domestic corporate bonds. The bank’s marketing team has already done some preliminary market research and has come down to decision that the bank will market this financial services product to the domestic market in mainland China. You are required to develop a “marketing plan” to address the above-mentioned topics and issues.