in your own words, describe the consequences of not knowing most of the users of a B2C site.
Here are some of the sources to be used
Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com
Chapter 8 (pages 171 – 186)
Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.
Chapter 5
Stokes, R. (2020, April 20). eMarketing – the essential guide to marketing in a digital world. LibreTexts. https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes) licensed by CC By-NC-SA 3.0
Chapter 15
Video Resources
Digital Garage. (2019, April 20). Tracking specific goals with web analytics. [Video]. YouTube. https://youtu.be/De159AHXqXI
Digital Garage. (2019, January 14). Making web analytics work for you. [Video]. YouTube. https://youtu.be/rBueIF2w3zs