Critical Communication and Leadership – Week 7 Assignment
Primacy, Recency, and Frequency
Write a paper that explaining three personal situations you have experienced.  First, describe a time when you experienced the Primacy Effect.  What happened and why do you believe it fits into the category of the primacy effect?  Second, reflect on a time when you experienced the Recency Effect.  What happened and why do you believe it fits into the category of the recency effect?  Finally, explain a time when you experienced the Frequency Effect.  What happened and why do you believe it fits into the category of the frequency effect?  Support your points with examples, and cite and reference the text.
The requirements below must be met for your paper to be accepted and graded:
·         Write 3 – 5 pages using Microsoft Word in APA style.
·         Use font size 12 and 1” margins.
·         Include cover page and reference page.
·         At least 80% of your paper must be original content/writing.
·         No more than 20% of your content/information may come from references.
·         Use an appropriate number of references to support your position, and defend your arguments.
·         Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
The following are examples of primary and secondary sources that may be used:
·         Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
·         Secondary and credible sources such as, CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
The following are examples of non-credible and opinion based sources that may not be used:
·         Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc
****I FOUND THIS ONLINE. IF YOU CAN MIRROR THE BELOW INFORMATION, BUT IN YOUR OWN WORDS.  
Personal Experience with the Primacy Effect
During my freshman year in college, I attended an introductory lecture for a psychology course. The professor began the  with a captivating story about a groundbreaking experiment in cognitive psychology. This story not only caught my attention but also sparked my interest in the subject. Throughout the semester, despite numerous subsequent lectures and information, that initial story remained the most vivid in my memory.
Why It Fits the Primacy Effect
This situation fits the primacy effect because the first piece of information—the professor’s engaging story—had a lasting impact on my memory. Despite being exposed to a plethora of information throughout the course, the initial story was what I remembered most vividly. This can be attributed to the deeper cognitive processing that often accompanies the first encountered information, making it more memorable (Kahana, 2012).
Personal Experience with the Recency Effect
Last year, I attended a three day professional training workshop. On the final day, the trainer summarized key points and provided actionable takeaways in the last session. Although the workshop covered extensive material over several days, I found myself recalling the summary and takeaways from the last session more clearly when discussing the workshop with colleagues later.
Why It Fits the Recency Effect
This scenario exemplifies the recency effect because the last session’s information was freshest in my memory. The actionable takeaways presented at the end of the workshop were easier to recall, likely because they were still within my short-term memory span (Murdock, 1962). The recency of the information made it more accessible and memorable when reflecting on the workshop’s content.
Personal Experience with the Frequency Effect
In my current job, one of my responsibilities involves using specific software for data analysis. At first, I found it challenging to remember the various functions and commands. However, after using the software daily for several months, I became proficient in recalling and applying the commands effortlessly.
Why It Fits the Frequency Effect
This experience illustrates the frequency effect because repeated use of the software ingrained the functions and commands in my memory. The continual exposure and repeated practice reinforced my ability to recall the information without effort. This aligns with the concept that information encountered frequently becomes more memorable through repeated cognitive reinforcement (Ebbinghaus, 1885).
Please let me know if you have any questions.