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What is an important performance tracking metric that your company uses, and what is the likely business result they are trying to influence (such as increasing revenue, lowering costs, managing risks, etc.)?

I would like this paper to focus on my role as an Account Executive at US Housing and Urband Development. In this role I manage operating budgets for different properties. Measuring What Matters There is an adage in business that says, “You get what you measure.” This...

develop a “marketing plan”

Assume that you work as a marketing manager for a multi-national commercial bank in Shanghai, China. The bank has been developing a “bond fund” which invests in corporate bonds, with 40% of the fund investing in oversea corporate bonds and 60% in domestic corporate...