Case Studies
This course places a strong emphasis on the reading and discussion of case studies to encourage public speaking and enhance student’s assessment and decision-making skills. You are expected to have read the case study before attending class. In addition to assigned questions for each case study, we will frequently discuss the following questions:
What are the impacts of a crisis?
What are the common responses to a crisis?
Why plan for business crises?
What are some of the harsh realities of crisis situations?
What are the consequences of poor crisis management?
How do I recruit, train, and maintain a high-quality crisis management team?
What are the results of ineffective response planning?
What constitutes an effective response plan?
What are the different types of crisis?
What makes a good crisis leader?
How does crisis management interrelate with strategic management and the process and operations of the organization?
What is the impact of organizational culture on crisis management?
Why is it important to have a crisis communications strategy?
You are required to complete one written case study by providing a detailed analysis with answers to the assigned questions in writing. This case study will be assigned during the first class. Please see the rubric that describes the criteria for this assignment in more detail. The case study is worth 20 points.