Drawing on the knowledge gained
from this module and relevant readings, critically evaluate the applicability
of Innovation by a company of your choice – this could include your current or
target employer or your own company). You are required to examine how
innovation-oriented the business is, providing apposite justification based on
sound readings. Further, you shall cover innovation concepts on the TWO
following aspects:
·
Use of Business Models – explain the purpose of business models and
critically evaluate their application in the case of your chosen business
·
Marketing Challenges associated
with innovative businesses and methods to overcome them.
REPORT STRUCTURE
1. Title Page: Report title, student name
2. Executive Summary: A succinct summary of your response to the
task, including conclusions/recommendations + contents page, listing contents
and page numbers
3. Introduction: A brief indication of the report’s objectives
4. Body of the Report: Very important. Discuss major themes or
issues raised by the task. Organize discussion around relevant sub-headings,
and match these with appropriate content. Integrate/apply pertinent concepts
and theories.
5. Conclusions: Present key conclusions from the analysis.
6. Reference list: List references cited in text in alphabetic
order, no numbering and separation between websites, books and journal articles