Below you can find 3 companies’ recent strategic moves. Please search for additional information online in addition to the articles mentioned below. Choose ONLY ONE company for your analysis and answer all the following questions:
Please use the concept(s), framework(s) and/or theories of your choice to comment on the pros and cons of the strategy.
After evaluating both pros and cons, is this a good strategy? Yes or No? Please elaborate your opinion.
Company choice 1. Costco recently started building its own chicken supply capacity. Please search online for more information regarding this, and you can read the article “Costco Builds Nebraska Supply Chain For Its $5 Rotisserie Chickens” at https://www.npr.org/2018/10/22/659561091/costco-builds-nebraska-supply-chain-for-its-5-rotisserie-chickens (Links to an external site.)Links to an external site. (Links to an external site.)
Company choice 2: Toyota recently decided to give away for free its patents on hydrogen fuel cell and hybrid vehicle. Please search online for more information regarding this, and you can read the article “Toyota to give royalty-free access to hybrid-vehicle patents” at https://www.reuters.com/article/us-toyota-patents/toyota-to-give-royalty-free-access-to-hybrid-vehicle-patents-idUSKCN1RE2KC (Links to an external site.) or “Toyota Opens Patents on Hydrogen Fuel Cell Technology” at https://www.govtech.com/fs/Toyota-Opens-Patents-on-Hydrogen-Fuel-Cell-Technology010615.html (Links to an external site.)
Company choice 3: Microsoft continued to invest in its Bing search engine business despite financial bleeding. Please search online for more information regarding this, and you can read the article “Microsoft’s plan to stop Bing’s $1 billion bleeding” at https://money.cnn.com/2011/09/20/technology/microsoft_bing/index.htm (Links to an external site.), and “Microsoft Will Pay You to Use Bing Instead of Google” at https://fortune.com/2017/06/03/microsoft-pay-use-bing-google/