Resources to choose from:
Thomas RK. Marketing Health Services, 2nd ed. Chicago: Health Administration Press, 2010. Reading assignment: Chapters 1 and 2. (Available via the eBook Collection (EBSCOhost) database at LSU Shreveport’s Noel Memorial Library)
Elrod JK, Fortenberry JL Jr. Advertising in Health and Medicine: Using Mass Media to Communicate with Patients. BMC Health Services Research. 2020;20(Suppl 1):818. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)
Elrod JK, Fortenberry JL Jr. Personal Selling in Health and Medicine: Using Sales Agents to Engage Audiences. BMC Health Services Research. 2020;20(Suppl 1):819. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)
Elrod JK, Fortenberry JL Jr. Sales Promotion in Health and Medicine: Using Incentives to Stimulate Patient Interest and Attention. BMC Health Services Research. 2020;20(Suppl 1):820. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)
Elrod JK, Fortenberry JL Jr. Public Relations in Health and Medicine: Using Publicity and Other Unpaid Promotional Methods to Engage Audiences. BMC Health Services Research. 2020;20(Suppl 1):821. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)
Elrod JK, Fortenberry JL Jr. Direct Marketing in Health and Medicine: Using Direct Mail, Email Marketing, and Related Communicative Methods to Engage Patients. BMC Health Services Research. 2020;20(Suppl 1):822. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)