Length:    3,000-word minimum (excluding table of content, table of figures, appendix , and references)
Historically, the best papers tend to be 8,000+ words.
Font:    Times New Roman, single-spaced
Visual Aids: 10+
Sources: 20+ external sources
Formatting: Theme, Headers, Footers, Headings and Sub-Headings, Footnotes, Works Cited
Paper File Type:
Required Sections
Title Page
Table of Contents
Table of Figures
Executive Summary
Background
Vision 
Campaign Objectives 
Campaign Overview 
Situation Analysis
Key Success Factors 
PESTELI 
Competitive Marketplace 
Benchmarks 
Brand Analysis 
Market Size by Segment 
SWOT 
Marketing Strategy
Target Market 
Value Proposition 
Positioning & Message 
Promotional Channels 
Campaign Management
Implementation Plan 
Key Performance Indicators 
Impact Analysis 
Public Relations 
Appendix
References