Can you write a case study for Wendy’s and answer the questions. Wendy’s is a Fast food chain in the United States and is considering further expansion in the United States.
1. Define the management decision problem.
2. Formulate an appropriate research design for investigating the marketing research problem (expansion within the U.S.)
3. Identify any ethical issues that may arise while developing this research design.
4. Use the internet to determine the market shares of the major national fast-food chains for the last calendar year (2021).
5. What type of primary and secondary data could be useful to Wendy’s?
6. Be sure to include internal and external sources in the form of business/non-government, government, and syndicated services.
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