As you are aware, the health care field is continually evolving to meet the demand of consumers. With this comes organizational change. Change in any field can be difficult if not executed properly.
For this assignment, assume the following:
You are the Director of Regional Health, a small physician practice.
Regional Health is located in Williston, North Dakota, with a population ≈ 25,500 (U.S. Census, 2017).
You have conducted a survey and found that consumers would prefer a patient-centered organization.
Most of the consumers at Regional Health are between the ages of 50 – 75.
Develop an Organizational Change Proposal that will outline how the organization will meet the demand of the current consumers. Include the following in your 2- to 3-page proposal:
Project goal
Project Work Plan – 3 Phases
Organizational Assessment and Development Planning: In this phase, detail organizational history, new products and services, and key areas of change.
Plan for Strategic Change: In this phase, outline how the organization will change to meet the needs of the consumer.
Action Plan and Deliverables: In this phase, outline an action plan for the change and how/when it should be delivered.
Anders, C., & Cassidy, A. (2014). Effective organizational change in healthcare: Exploring the contribution of empowered users and workers. International Journal of Healthcare Management, 7(2), 132–151. doi: 10.1179/2047971913Y.0000000061. Available in the Trident Online Library.
Johnson, A., Nguyen, H., Groth, M., Wang, K., & Ju Li, N. (2016). Time to change: A review of organizational culture change in health care organizations. Journal of Organizational Effectiveness, 3(3), 265-288. doi: 2048/10.1108/JOEPP-06-2016-0040. Available in the Trident Online Library.
Mayhew, R. (2017). How to write a proposal to change a department’s structure. CHRON. https://smallbusiness.chron.com/write-proposal-change-departments-structure-10176.html
Walston, S., & Staff, Association of University Programs in Health Administration. (2016). Organizational behavior and theory in healthcare. Health Administration Press.
Borkowski, N. (2016). Chapter 2 – Diversity and cultural competency in health care. In Organizational behavior in health care (3rd ed.). Jones and Bartlett Learning: Burlington, MA. Available in the Trident Online Library via the Skillsoft database link. 
Borkowski, N. (2016). Part VI- Managing organizational change. In Organizational behavior in healthcare (3rd ed.). Jones and Bartlett Learning: Burlington, MA. Available in the Trident Online Library via the Skillsoft database link.
Scott, T., Mannion, R., Davies, H. T. O., & Marshall, M. N. (2003). Implementing culture change in health care: Theory and practice. International Journal for Quality in Health Care, 15(2): 111-118. doi: 10.1093/intqhc/mzg021. https://academic.oup.com/intqhc/article/15/2/111/1894353