Assignment 1: Song Explorer Response (Available on Netflix)
Song Exploder takes you inside the minds and the creative process of musicians from different styles. There are two seasons with four short episodes each (Alicia Keys, Lil-Manuel Miranda, R.E.M, Ty Dollar $ign, Dua Lipa, The Killers, Nine Inch Nails, Natalia Lafourcade).
Choose two out of the eight – the one that you absolutely love and another one that you have no clue about at all. Ten questions about both your favorite pick and the one you did not know anything about.
Questions:
Favorite artist:
1. How much did you know the artist beforehand?
2. What is it that you like about their music?
3. Think about how each artist connects their personal life with the particular song. Do you have a similar story with that song (or any other)?
4. Every artist mentions different connections to other songs or artists. For instance, Dua Lipa talks about Jamiroquai as the inspiration. Do you know these other artists? If you don’t, go find out about them and share your thoughts.
5. What surprised you about the process?
6. What disappointed you about it?
Unknown artist:
7. What do you know about the artist? Before you even heard the music, what was your perception?
8. Why did you choose the artist? What were you expecting?
9. What surprised you about the process?
10. Would you be interested in exploring more about the artist?
Assignment 2 : Reading Storynomics Building an Audience.
Read pages 183-198. Find an example of a social media campaign that has achieved a great organic reach. Find a good example of influencer marketing done right.