The purpose is to research and collect company and environment data to create the best strategic alternatives from your findings.  Analyze  Ford  Corporation’s business in different environments and how to manage them strategically to maximize profits and minimize negative possibilities. 
Introduce the organization: basic facts and current status
2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database
3. Who has succeeded and failed in the industry? What are the Critical Success Factors?
4. What political/legal forces affect the industry?
5. What economic forces affect the industry? What is the market structure?
6. What social forces affect the industry?
7. What technological forces affect the industry?
8. What is the current firm-level / corporate-level strategy: Growth strategies / Stability strategies / Retrenchment strategies?
9. What is the current business-level [generic] strategy? See Porter’s generic strategies: low-cost; differentiation; market-wide [broad] or niche?
10. What are the business strategies of the major competitors?
11. What is the organization’s financial position and financial strategy – how do they make and invest their money?
12./13. What are the organization’s Strengths and Weaknesses? On what competencies should they build? (SWOT Analysis)
Use Bullet points for SWOT to minimize words
14./15. What are the organization’s Opportunities and Threats? How should they address or overcome them? (SWOT Analysis)
Use bullet points for SWOT to minimize words
16. What strategic alternatives are available to the organization?
17. What are the pros and cons of these alternatives?                               
18. Which alternative should be pursued and why?
19. How should these alternatives be implemented? (What are the next 3 steps to be taken?)
The conclusion should provide your best strategic alternatives and articulate a path
forward with your strategic alternatives.