Review the crisis communication case studies in both the Lachlan and Liberman texts, and read: Always Be Ready: Get Prepared For Your Next PR Crisis (forbes.com)Links to an external site..  (Links to an external site.) (Links to an external site.)

In the Forbes article, the author relates playing pickleball to preparing and responding to a PR crisis.  In at least two brief paragraphs (30 to 50 words each):

1 — Describe a sport or activity that you enjoy and relate it to effective crisis communication preparation/response.

2 — Apply those points to the Wells Fargo case study in the texts and highlight how the organization could have prepared/performed more effectively.

References to crisis communication research/theories from the textbooks are always suggested, as well.