choose ONLY ONE of the topics below and share your thoughts. Please note that the platform we define here has to involve third parties, not in the loosely defined cases, e.g., a digital ‘platform’ used to house the company’s own products or just meant some ‘platform’ to help develop, launch or promote the company’s products.
1. Do a case study of a startup, whether it chose a platform or the traditional pipeline business. Analyze whether you would have made the same decision and why. Be specific about what factors will go into your decision, including any other factors than those mentioned above.
2. Do a case study of how a company used platform thinking to drive future growth by generating more revenue sources or improving current revenue generation. Some examples are Schneider Electric Exchange, MyJohnDeer, Disney Plus, Royal Philips launches HealthSuite, IKEA’s acquisition of TaskRabbit, Target Plus, Volkswagen We.
3. Discuss how you can use the ideas of platform thinking to help you grow your career or business, e.g., insights from the video you watched on how platforms change the rules of strategy from resource control to resource orchestration, from internal optimization to external interaction, from a focus on individual value to a focus on ecosystem value, and so on.
Use this article to understand how platforms have changed the rule of strategy, read the article Pipelines, Platforms, and the New Rules of Strategy(https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy):
Note the key strategy mind shift in platform thinking:
1. From resource control to resource orchestration.
2. From internal optimization to external interaction.
3. Focus on ecosystem value creation.
More articles “attached” on how to use platform thinking to generate more growth: