Based on your readings this week (listed below) discuss what you consider to be most compelling electronic communication device given what is currently available. What do you think is the most effective way to communicate with customers? Videos? Blogging? Twitter? Mobile Apps? What is the downside of the method you choose? Discuss your reason for choosing the method.
Appel, G., Grewal, L., Hadi, R., Stephen, A., T. (2019). The future of social media in marketing. Journal of the Academy Marketing Science 48, 79–95. doi:https://doi.org/10.1007/s11747-019-00695-1. Retreived from https://link.springer.com/content/pdf/10.1007/s11747-019-00695-1.pdf
Zheng, D. (2018, June 5). How to do keyword research – Secrets you didn’t know. Crazyegg. https://www.crazyegg.com/blog/how-to-do-keyword-research/
Icha, O., & Agwu, E., (2016). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, 21, 1-19. https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.pdf
Patel, N. (2019). SEO made simple: A step-by-step guide for 2019. NeilPatel. Retrieved from https://neilpatel.com/what-is-seo/
Video Resources
Wuhoo Digital. (2016, March 31). What is social media marketing in 2 minutes [Video]. YouTube. https://youtu.be/9m45nVsvvEY