what is RFP?

December 8, 2022

what is RFP?
https://www.walkersands.com/resources/what-is-an-rfp-how-to-find-the-right-pr-firm-with-a-request-for-proposal/
https://www.pandadoc.com/blog/request-for-proposal/

10 Best Practices for PR Firm RFPs


Objectives of Marketing Plan:
Detail the objectives of the marketing plan based on what you read in this RFP and what you learned from your discovery interview.
Research:
The initial phase of your marketing plan should feature the research your group conducted:
• Primary Research: Conduct interviews/surveys with the target consumers (hot sauce users and
condiment users – why would they purchase, what would get them to switch from their current
brand, what do they like about their current brand, etc?)
• Secondary Research (conduct competitor research, social media listening, earned media
coverage audit, research on the target audience – purchase habits, etc.)
• Social and earned media analysis: Research how consumers talk about the brand on social
media and how editorial media have covered the brand.
• NOTE: There is no limit to how much research you can conduct.
Primary/Secondary Target Consumers:
Delve deep into the target audience. Using your own primary (online survey, one-on-one interviews, etc) and secondary research techniques (online research, etc), describe the primary consumer – do they drink coffee, do they drink cold brew, do they shop online, do they purchase coffee products online, what content are they consuming on social media, who influences their purchasing decisions, do they follow brands online, what brands engage them effectively and why, what are challenges, how does De La Viuda overcome these challenges, etc)
Brand Positioning:
• Conduct your own research about the brand. Detail how the brand is not just positioned by De
La Viuda on their website, owned media channels and any other marketing, but how do
consumers discuss the brand on social media, what do online reviews say about the brand
• SWOT Analysis: Provide your own De La Viuda SWOT analysis based on your primary and secondary research – Strengths, Weaknesses, Opportunities, Threats – that influence your
recommendations
De La Viuda Social Channels:
Website: https://www.delaviudahotsauce.com/#intro Instagram: https://www.instagram.com/delaviudahotsauce/ TikTok: https://www.tiktok.com/@delaviudahotsauce Facebook: https://www.facebook.com/delaviudahotsauce
Brand Spot:
The Art of Spice: https://vimeo.com/643997296

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